client name
American Association of Aesthetic Medicine and Surgery
Virtual CMO, web design, social media, blogging, paid ads, email marketing

The challenge

Since 2006, The American Association of Aesthetic Medicine and Surgery (AAAMS) has provided hands-on workshops and conferences to train physicians, registered nurses, and practitioners in the art of aesthetics and non-invasive cosmetic surgery.

However, when the COVID-19 storm hit, AAAMS faced a pressing challenge: how to maintain its standard of excellence while transitioning from physical classrooms to virtual platforms.

Their mission was clear: leverage the digital landscape effectively and maintain course efficacy, all while continuing to meet the educational aspirations of their members and driving traffic to the website and course registration.

The strategy

Zen Media, fueled by insight and innovation, embarked on a journey to completely revamp AAAMS’ digital presence. The initiative kicked off with the launch of a brand-new website. We knew the key to organic reach was strategic SEO, so our copy was centered around powerhouse keywords:

  • Botox training for nurses
  • Dermal fillers training courses
  • Cosmetic injection courses

Daily curated posts, coupled with a rigorous email marketing campaign, and bi-weekly SEO-rich blogs, kept the AAAMS community engaged and informed.

Zen Media also pioneered a unique social platform—the AAAMS Aesthetics Network. An arena designed exclusively for aesthetics practitioners to network, share, and learn. Its launch, boosted by strategic paid advertisements and email marketing, positioned AAAMS as the ultimate hub for aesthetic professionals.


The results

Zen Media was able to help AAAMS move the needle and bring more awareness to its brand and catalog of educational services. Our strategy wasn’t just effective—it was transformative. Here’s how:

  • A staggering 41% boost in online digital courses revenue over a 6-month span, YOY.
  • An incredible 156% uptick in course registrations post the AAAMS Aesthetics Network launch.
  • Achieving their first-ever 6-digit revenue month since inception.
  • Doubling their sales in a mere month.

Even during a global pandemic, Zen Media can still help you accomplish goals and succeed.

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